Werkstudent:in (m/w/d) Digital Marketing & Content Creation

Your mission

As one of Digital Loop's voices, you’ll showcase our expertise in marketing technology. Through engaging content, data-driven SEO and targeted social media marketing, you’ll translate complex tech topics (such as AI and MarTech) into inspiring content. In doing so, you’ll strengthen our digital presence, increase our reach in the B2B market and get potential customers excited about our innovative solutions.

Your main responsibilities:

  • Content Marketing & SEO: You’ll conceptualise, write and optimise target-audience-specific content for our website and blog. In doing so, you’ll adhere to SEO best practices to boost our visibility in the fields of MarTech, AI and business intelligence.

  • Social Media Management: You’ll manage our social media channels (particularly LinkedIn) and independently create relevant posts.

  • Website & CMS Maintenance: You will manage and update our website content directly within the content management system (WordPress) to ensure it aligns with our brand guidelines and digital marketing objectives.

  • Performance Tracking & AI Tools: You will support the team in monitoring our marketing KPIs and actively experiment with modern AI tools to make our content processes more efficient.

Your profile

Your profile:

  • Current degree programme: You are studying marketing, media and communication studies, (technical) journalism or a similar degree programme.

  • Digital native with a passion for technology: You have a keen interest in digital marketing, SEO and future technologies (AI, MarTech). You enjoy transforming complex, data-driven topics into easy-to-understand, engaging content.

  • Tool proficiency: Initial practical experience with content management systems (particularly WordPress) is a major plus. Ideally, you’ll also have had some initial exposure to SEO or analytics tools.

  • Language skills: Excellent written and spoken communication skills. You are fluent in German (level C2) and English (at least C1) to write engaging content for our international audience.

  • Working style: You work independently and in a structured manner and are proactive and motivated to actively support a fast-paced and evolving work environment.

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